Urban Design

Photorealistic Rendering Services and Urban Design


It’s the age-old question in the Architecture, Engineering and Construction (AEC) industry.
Which is better, natural or urban 3D rendering scenarios?
The question, though straightforward, doesn’t necessarily lend itself to easy answers.
Consider lots of aspects prior to deciding on 3D rendering style that fits your needs and expectations.
Designers confront different 3D rendering challenges in both natural and urban architectural techniques.
We propose to grasp the basics of both the natural and urban architectural fields in the AEC industry.

Natural architecture

So what is natural architecture?
Natural architecture is a movement and not a technique, approach or discipline.
It is an art form that takes us back to the basics.
To the primitive, when mankind connects to nature with natural environments as assets.
Thus nature is not a liability to the overall designing and building process.
It’s main aspiration is to form a long-term harmonious relationship between man and nature.

Its roots trace back in the late nineteen sixties via the land art movement.
The movement aims against the commercialization of art.
Thus, it has evolved into somewhat of a different thing entirely.
It became an activism or an awakening thus creating a new generation of designers and builders.
They respect and appreciate nature in every aspect of the designing process.

Natural architecture is minimalist and utilizes the simplest materials that nature has to offer.
This mantra should extend towards the composition of 3D renderings.
It also requires an elemental skill which is to integrate living materials into the building process.
This results in a design or structure that is economical, sustainable and moving.
Therefore this style or movement is simply the melding of humanity and nature through architecture.
It is a bit ambitious but its potential is undeniably boundless.

Urban architecture

Urban architecture on the other hand is a totally different animal.
It is the polar opposite of natural architecture in terms of approach and aspirations.
Unlike its natural counterpart, urban architecture focuses on the efficient use of space.
Therefore its design fits an urban setting where people live and work in close proximity.
Urban architecture examples include Taipei 101, Empire State Building and the Petronas Twin Towers.

As of 2020, 50% of the world’s population lives in urban cities, the demand for urban architecture is high.
Additionally the numbers would surely be up for several years, if not generations to come.
In urban architecture, efficiency and practicability is first over nature, which is then an afterthought.
Natural architecture breaks the scene when designers need to make buildings safe for the environment.
But that’s few and far in between.
Urban architecture is an integral part in modern living as it provides designs that make city life that much bearable.
However, there is a conscious effort to merge natural and urban design as the occasion calls for it.
This occurs when technology allows it as such.

Comparisons in 3D rendering

What are the different 3D rendering services that both pose?
The one that sells the design is the final step in the designing process which is architectural rendering.
Unfortunately again, there are no simple answers to this question.
Choosing the right 3D rendering firm that fits your needs and vision is the actual argument here.
So how do you do it?

Some would say that the ‘almighty pricey’ would determine that.
If it fits your budget, then it might be right for you.
However, this is generally not true as quality, price, objective and timelines all play a role.
Smaller firms don’t have huge overhead costs and are low compared to their western counterparts.
Also there are freelancers who provide architectural rendering services at a very cheap price.
Conversely if your decision is based on pricing, then you’re leaving the future of your project to chance.

Affordable 3D rendering services

Additionally, choosing those more affordable firms can also cost you more money in the long run because, in outsourced work, you don’t know what you going to get until you try it.
Sure there are portfolios or feedbacks that you can look at but they are just glimpses to what they can really do.
At the end of the day, communication is the key to a successful 3D rendering project and in outsourced jobs, proper communication dissemination and management is the ultimate challenge that you need to get over.

What you need to do is do a little bit of research, ask people in the business that you personally know and you go from there. It’s the least that you can do to save yourself from unnecessary headaches and additional costs in the future.
It’s not a question of whether or not natural architecture poses more 3D rendering challenges than its urban counterpart or vice versa because when all is said and done, even if they are distinctly different, the right 3D rendering firm would be more than capable of dealing with the challenges that each poses.

Comparing natural architectural to urban architecture is like comparing colours, it’s a matter of preference aesthetically speaking.
Their functionality however, is not as subjective as it may seem as there are instances in which one is applicable and practical to employ than the other.
In the end, it’s not actually a matter of preference but a matter of need; just like everything else in the demand-oriented world of the AEC industry.

The Technology in a Nutshell

Similar to popular 3D animation, powerful 3D modeling technology is also used to create realistic 3D scenes and “reproduce” planned projects.
The virtual environment created by urban simulation technology, on the other hand, is a collection of digital models based on real data that strictly adhere to engineering project design standards and requirements and is part of the simulation system.

The immersion and interactivity of a 3D urban planning systems can provide users with not only a strong and vivid sensory impact but also an immersive experience.
It can also be used in conjunction with GIS data via its data interface to obtain project data in a real-time virtual environment, which is useful for the planning, design, bidding, approval, and management of large-scale complex engineering projects.
In addition, a 3D urban planning and rendering system services can be combined with information to enable 3D spatial data to be operated remotely.


Digital earth gave birth to the concept of city, and digital city is an integral part of it.
Furthermore, at this time, the digital city is an unavoidable consequence of globalization of information. As a result, urban architectural design must rely on the first important step of the digital city and use it as a major source of content in order to complete the project.

When a building, as a small unit, is knocked down or rebuilt in the 3D model or rendering service of the city studied in this paper, the state of the real world is altered.
It is critical to use the evolution from different historical states to realistic states if we want to observe the development of a city.
The geometric data and texture data of an urban 3D model are processed using current mature technology in this paper, and the geometric data is simplified using a half-folded mesh, which not only simplifies the model but also saves the simplified record, which can be used to restore the model’s details.

Photorealistic 3D rendering services and urban design consultancy for urban design proposals and presentations.
We also offer architectural micro-services for clients looking to market their projects.
We are open to any international collaboration.
Call us or email us with your requirements to discuss or even arrange a (skype) meeting to advance your architectural ideas and make use of our innovative 3d rendering services!

Share your thoughts

× How can we help you?